About Us
About Flipside Promotions
Real House music. Real dancefloors. Real opportunities. No hype. No shortcuts.
Our Story
Built From Passion. Driven By The Culture.
Flipside Promotions was founded by a group of DJs and lifelong friends who have spent decades behind the decks, promoting events, playing clubs, and watching dance music evolve.
Throughout those years we experienced the very best of club culture—packed dancefloors, legendary venues, incredible residents, and unforgettable guest DJs.
We also witnessed something else.
Too many talented DJs were being overlooked because they didn’t have the right social media following.
Too many promoters were booking names instead of quality.
Too many opportunities were disappearing for the next generation of DJs.
We believed there had to be another way.
Flipside Promotions was created to give both established and emerging DJs a genuine platform to showcase their talent, while giving clubbers events where the music—not the marketing—is always the headline act.
What We Do
Supporting The Scene At Every Level
24/7 House Music Radio
Broadcasting the best in House music around the clock. New shows, guest mixes and exclusive content.
Platform for DJs
Providing DJs with the tools, exposure and opportunities to build their brand and reach a global audience.
Events That Connect
Organising and promoting events that bring people together on the dancefloor.
News & Features
Keeping the community informed with the latest news, interviews, features and behind the scenes stories.
The People Behind Flipside
Meet the Team
A passionate team dedicated to pushing the sound forward and creating opportunities for DJs and unforgettable experiences for our community.
Barry Palmer
Founding Partner
Barry P is a co-founder and visionary behind FlipSide Promotions, a brand dedicated to celebrating the true spirit of underground house and techno music.
Franky Smith
Managing Partner
Responsible for Flipside’s technology, website, radio infrastructure and digital platforms, drawing on decades of experience as a DJ and promoter.
Our Mission
Keeping The Culture Alive.
Our mission is simple.
To support, promote and develop house music DJs while creating experiences that put music, atmosphere and community above everything else.
We believe every great DJ deserves the opportunity to be heard.
Whether you’re playing your very first club set or you’ve spent decades behind the decks, talent, dedication and professionalism will always matter more than follower counts.
Through our events, radio shows, podcasts, artist promotion, editorial content and future projects, we aim to help DJs grow while introducing audiences to music they may never have discovered otherwise.
Join The Flipside Community
Real House Music. Real Opportunities.
Flipside Promotions is more than a radio station or events brand.
We're building a community where DJs, promoters, venues and House music lovers come together to support authentic underground music.
Whether you're looking to host a show, collaborate, promote an event or simply become part of the movement, we'd love to hear from you.